123Loadboard vs DAT One: Load Board Prices & Plans Compared (2026)
We are an independent directory. Prices and terms below come from each vendor’s own website on the date shown, and they change often, so confirm before you sign. Some outbound links are affiliate links and are always labeled; they never change what we include or how we order it. Disclosure.
DAT is the board most brokers post to first, and 123Loadboard is the one owner-operators usually look at when DAT’s higher tiers feel expensive. The real question is not which board is “better” but whether DAT’s extra rate data and reach are worth roughly $20 to $110 a month more for the lanes you run.
Short answer
- 123Loadboard fits if you want the lowest monthly cost while you build a broker list.
- DAT One fits if you want lane rate history to negotiate (Enhanced and up).
- Starting price in our directory: 123Loadboard $39/mo; DAT One $59/mo (Standard).
123Loadboard vs DAT: side by side
| 123Loadboard | DAT One | |
|---|---|---|
| Cheapest plan | Standard $39/mo | Standard $59/mo |
| Plan ladder | $39 / $59 / $79 | $59 / $149 / $169 / $259 / $339 |
| Free trial | 5-day free trial on carrier plans | Not shown on the plans page |
| Contract | “No contracts. No hidden fees.” | Not stated on the plans page |
| Who the pricing is for | Prices valid for fleets of up to 10 trucks | Pro aimed at 1-3 trucks; Select 3+; Office 10+ |
| Rate data | Rate Check lane insights and historical rate trends in the feature chart (tier split on vendor site) | 15-day average lane rates from Enhanced ($149); 7-day lane rates on Pro ($169) |
| Broker payment info | Credit scores and days-to-pay in the feature chart | DAT Assurance payment-support credit: $250 on Pro, $500 on Select |
| Trip tools | PC*Miler routing and tolls, IFTA mileage calculator, Trip Builder for multi-load trips | TriHaul routing, LaneMakers, Market Conditions |
| Mobile | Web and mobile app on all plans | DAT One app with every plan |
| Our directory’s “best for” | Owner-operators | Owner-operators & small fleets |
From each company’s own website (see sources below), checked October 31, 2026. We have not tested either product, and neither company paid for this comparison.
When 123Loadboard makes more sense
- You want the lowest monthly cost while you build a broker list.
- You want to try before paying (5-day trial).
- You like built-in routing, toll and IFTA mileage tools.
When DAT One makes more sense
- You want lane rate history to negotiate (Enhanced and up).
- You run 1-3 trucks and want payment-support credit on Pro.
- Your lanes are where most brokers post on DAT first.
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Related comparisons
Frequently asked questions
Is 123Loadboard cheaper than DAT?
Does 123Loadboard have a free trial?
Can I run both?
Sources
- 123Loadboard carrier pricing (checked Oct 31, 2026)
- DAT load board plans (checked Oct 31, 2026)
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